SCYAP is a non-profit organization dedicated to improving the lives of young people through employment support, free art studio access, and art workshops.
They also beautify the city through their work – you’ve likely seen their murals on the sides of buildings and adding pops of colour to electrical boxes.
Inspired by the Give Half movement of social entrepreneurship, Vireo provided SCYAP with a new website as an in-kind donation.
We’re not currently giving away half of our work as the model prescribes, but we were invigorated by the idea that we could give more if we shared our professional talents rather than writing a cheque.
The result was a win-win situation: SCYAP received a much-needed professional website without hurting their bottom line, and Vireo received a tax receipt, a new website we could add to our portfolio, and the satisfaction of knowing we helped. Plus, we made new friends at SCYAP.
Creative industries can be challenging spaces to work in because creative work is often undervalued, to the point where organizations will ask for work to be done for free.
Doing pro bono work is different, though, as we get quite a lot out of providing our services to the non-profit, not least of which is the joy of volunteering for an organization we support.
An artistic style for a creative space
Saskatoon Community Youth Arts Programming is all about creativity. We designed the site to showcase that as much as possible, with ample space for images. On the front page, the ripped paper-edge detail and painted underline on the hero speak to that artistic esthetic.
New to the site is a blog, which allows the team to highlight the work they’ve done and improve their search engine optimization by updating it regularly with new content.
We were lucky to be able to work with so many colourful, inspiring pictures of the work youth have created at the centre.