Websites and marketing
This book challenged the way I think about marketing. In This is Marketing, Seth Godin lays out his philosophy of marketing and if you’ve read him before, many of the ideas will be familiar. He …
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There are more good reasons to continue to advertise during slow times than there are not to. If you aren't advertising when it’s slow, it's likely because cash flow is tight. If that’s the case, …
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The better prepared you are for your first meeting with a potential web developer, the better the conversation will go. Web developers can help you figure out what direction your website needs to …
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The premise of They Ask, You Answer is very simple: your marketing materials should revolve around answering your customers’ questions. Despite being a simple concept, it’s amazing how few …
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Search engine optimization can be an overwhelming topic for business owners to tackle. There is an entire industry behind SEO, including professional individuals and firms that specialize in …
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Facebook is a great way for businesses to connect with customers, but you need to make a good impression. Anything you post online will represent your business, and you want to put your best foot …
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