Creations take on their own life once they leave our imaginations and become a tangible part of the world.
At Vireo Productions, we use iterative design to improve and refine the same design over time; our website is currently on its third life.
Essentially, we are always working on our website. One of the biggest misconceptions about websites is that once they’re live, they’re static. But websites should be living creations, with fresh content added regularly, and improvements to the design made as needed.
As with so many creations — from art to books to buildings — once they’ve left your imagination and become a tangible part of the world, they take on their own life. People use and react to websites once they’re live, and you should make changes to reflect how the site is used.
In this iteration, we changed the brand colour from red to a yellow more reminiscent of the vireo bird’s colouring, with the goal of matching our brand closer to the roots of our name. This change led us to adjust the background colours to better match the new yellow.
Taking away the slider featured in the second iteration freed up storage space, allowing us to use a new background video while still staying within our personal load speed budget. Our sites always load under three seconds, which means we need to make decisions about which features we want to use. (Besides, carousels can be frustrating.)
We also made some user-based decisions, including putting featured websites on the front page, adding a navigation bar to the bottom of each page, and changing the blog section so that all of the images are on the left, making the section more consistent and easier to read.
Do you have any suggestions for our website? Let us know! Feedback is always appreciated.